Unlike the charger cable I recently ordered, this one fit perfectly into my iPhone. I didn’t rate the durability as I haven’t had the cable long enough. It looks and feels very sturdy though. It charges fast and is just the right length.It worked for a week or two then stopped working so I ended up having to go get a better one that costed way more.I had one of these given to me and it is powerful, sturdy, fast. The weakness, is the weakness with all of these lightning connectors, the little tab that plugs into the phone is brittle, and if torqued, it will snap off in an instant. I bought a pair of other cables that had spring connectors to help alleviate this problem. Good move? NO! Because those cables were not even seen to connect my phone to my USB media port in my truck. I searched like heck for cable reviews that say that it will playback a device when connected to USB media port. So, for stupid schlubs like me, searching for a cable to listen to books or whatever through your phone into you car audio USB connector; THIS IS ONE.I find these to be the best made, longest lasting lightning cables. No more cord splitting open at the charge head. No more electrical tape fixes that only hold for a week or two. First LAX cable I bought is still in great shape after 5 years taking it all around the world for work. I bought this and another one in 2 different lengths to have one upstairs and one down at home. LAX is the best I’ve used and I won’t buy anything else.I used this for a few months before the lightning connector end frayed and started cracking like other reviews stated (see photos). I tried using some electrical tape to keep it together but it rarely can make a connection to charge. I will note I have a toddler at home who likes to grab the iPad occasionally while it's still connected and pulls it until the charging cable disconnects, however, he's done this as well with the original Apple lighting cables and they are still holding up without damage. I feel the sturdiness of the braided cable itself makes it easier for breaks to occur at the plastic weak points because the cable itself is not as flexible. The rigidity was also a slight annoyance with the 10ft cable because it kinked a lot making it difficult to unravel all the way for use or wrap up for storage. I bought several of these cables, so I'm using my second one now and it has lasted thus far for about 9 months but I don't use it as often as my OEM cables. I'm still giving it 3 stars despite the issues because the second one is still working with a little more caution. And for the price, it held up pretty well and seems well made compared to another 10ft non-braided non-Apple charging cable I bought previously. Lastly, just a note for Otterbox Preserver users, the cable barely fits into the charge port with some force which then makes it very difficult to pull out so I wouldn't recommend this with that particular case.I recently converted to an all Mac/apple user with a MacBook Pro, an iPhone, and an iPad. Since getting my new portable devices (iPhone and iPad) JUST WITHIN a few months of my product purchases, I always plug in the portable ones to the MacBook for charging and for syncing. I rarely and almost never use the wall outlet to charge since I need a consistent syncing anyways.I also own a fully tech car with USB ports to charge and play music. As you can imagine I need to use at least 2 lightening cables at a time for both devices but I'd prefer four at a time to have two in my car and two at home for road trips and to compensate for my poor memory in case I forget to grab them.Just within 4 months I have gone through at least a dozen of these charging cables including the original Apple ones and extremely overpriced one . EVERY single one either broke (exposing the wires due to their poor external construction which then led to the wires being ripped up) or did not work at all.This product is absolutely PHENOMENAL in its construction as it is extremely durable and well built in that regardless of how the device is angled, it does not bend or break. I don't even think it's capable of it since it seems like it's built with metal external construction. I purchased one to test it out but I will definitely place an order for at least 3 more of different lengths!!After having my phone's battery completely whacked out by a cheap third-party (a known problem and hence why cheaper isn't always better), I went online looking for a more affordable option than Apple's expensive lightning cords.I was a bit torn in trying to decide between a 10 ft and a normal 6 ft cord as I'm horrible visualizing distance and 10 ft just seemed like a lot of cordage. However, when it arrived in the mail and I actually started to use the cord...10 feet was amazing! It's the perfect distance from my wall out to my bed; I can now lay in bed and surf the net, watch youtube, and stream netflix without having to awkwardly position myself half off the mattress and my hand hanging off the edge just to get some slack in my charging cord. It's also the perfect length to plug into the wall outlet in the living room and lay down on the couch...even my roommate complimented the length when I left it plugged in over the weekend and she found her battery low while binge watching.The rose gold color is gorgeous. A very soft and luxe color with no scratches on the metal or frays on the cord. The cord is thick and hefty, kinks don't leave a permanent bend and its heavy enough to usually stretch out flat and not curl up on itself like the smaller Apple ones do.Definitely satisfied with this purchase and highly recommend!I've purchased loads of these for Apple iPhone family users. It's a great length and all the ones I've personally used have been strong enough to be used daily And 'till this review haven't failed.Strong , and very long ! Only had this a week but so far it's perfect ( looks well made not cheap : ) an elegant gift ( I chose pink ) It's not very flexible but works with iphone & iPad :Great lead but like them all eventually need replacing du to the wire being bent too often when charging but far sturdier than othersGreat for when you keep losing the bastards or the kids rob them off you.Bought two, one did not work at all, the second has now stopped working several days later. Waste of time.